Photos are the best way to sell products in the fashion industry through pictures showing products from various angles. E-commerce is based on showcasing products virtually by including different images portraying products from different angles. These images should be taken by professionals who specialize in photography because they act as a substitute for a shopper’s visit (online shopping is a lot more convenient than traditional shopping).
When it comes to taking pictures of clothing for e-commerce, there are two main options: models or mannequins. Unfortunately, each has its own pros and cons, making it difficult to decide which is the best option for your business. In this article, we will explore the benefits and drawbacks of each option so that you can make an informed decision about which is suitable for you.
Which is better for e-commerce pictures?
To make your online store look as professional as possible, you need to use mannequins in your product photos. Mannequins help create a sense of realism and professionalism that is difficult to achieve with just models or products alone. They also help create a visual hierarchy, directing the viewer’s attention towards the essential products. Additionally, mannequins can be posed in a way that showcases the product in the best light possible, making it more likely that someone will want to buy it.
Pros of using mannequins:
- They can help you visualize how the clothing will look on your body
- They can be used to create a wide variety of looks
- They’re easy to work with
- They can help you save money
Cons of using mannequins:
- They can be distracting
- They can be unrealistic
Pros of using models:
- Models can help you to create a more professional and polished image
- Models can add an interesting visual element to your photograph
- Models help to convey the designer’s vision
- Models can help to attract attention to a clothing line or brand
Cons of models:
- unrealistic body image expectations
- can be expensive to work with
In conclusion, both models and mannequins have their pros and cons when it comes to e-commerce pictures. However, mannequins are more commonly used because they are cheaper and easier to work with. They also provide a more realistic view for the customer since they can see how the clothes will look on a human body. Therefore, although models may be more appealing to some customers, mannequins are still the better option for e-commerce pictures.